Why TrustIT^™ ?

Indian Software Product Market is going to get extremely bullish... its time for software vendors to time test and prepare their products for this new emerging market...

According to a recent study by Nasscom and Bangalore-based management consulting firm Zinnov Management Consulting, sales of software products are expected to increase from US$294 billion at present to US$537 billion by 2015. The study estimates that by 2015 the addressable market for Indian software products could be US$290 billion to US$315 billion. More so the growth in the domestic market is due to the demand from the small and medium business (SMB) segment. There are two key reasons for this. First, the Nasscom-Zinnov study estimates, the SMB share of domestic IT spending will increase from 38% at present to 50% by 2015. Second, SMBs' requirements and buying patterns open a door for domestic providers.

Zinnov notes "Multinationals find it easy to sell to large Indian enterprises because their buying patterns are similar to that of large enterprises elsewhere in the world. But SMBs have very different and localized needs. This makes it difficult for multinationals to address them and presents a huge opportunity for Indian players."

Working closely with Indian SMB customers will also help Indian companies make their products both "enterprise-ready" and suitable for other markets, especially emerging markets. "The domestic market is a great place to make mistakes and learn and that too at the lowest cost. It is also a great place for building references.“

...it’s time for software vendors to time test and prepare their products for this new emerging market...